Converted A Skeptic Art Director
I am married to a play-by-the-book old school Art Director. Very accomplished guy. We met in school and have worked on projects together, but I have never been able to win him over in drafting concepts end-to-end digitally for cost reasons. If a graphical element needed a specific treatment or feel, my husband would be the first to find elaborate analog methods to apply noise, grain or letterpress effects that would often delay or raise the cost of our project. I encourage analog methods any other day except when we’re being paid by the hour and deadlines are tight. He says digital effects are “too artificial.” That is until I showed him a type treatment I was working on with a rubber stamp effect using the TGTS Distress Press set. He commented on how great those textures made the graphic stand out and proceeded to ask if he could borrow the stamping tools I had used so that he could apply it to a type treatment he was working on. I handed him my Apple Pencil and walked away without another word.